Perfect storytelling strategy will help you convert readers into your ideal target audience (and in potential loyal clients).
General Services
Copywriting | Campaign Conceptualization | Photo shooting direction | Social Media Scheduling and Publishing | Community Manager| About Me pages | Our Story pages | Full website copy| Landing pages | Facebook Ads | Emailers | Ghostwriting | Brochures | Back-of-pack copy | Guidelines | Recipe writing | Hard edits | Soft edits | Billboards | Social Media Channels | Naming | Branding| Captions | Blogging |Feed curation |Spanish-English /English-Spanish translationsClient References
Xtreme Gel
About: The professional hair styling brand made its mark with a strong presence during two weekends of Bad Bunny’s residency, connecting directly with fans and culture. Now, the campaign transitions that same energy into the bad to school season, carrying forward OOH the pride of Puerto Rican style a.k.a flow because that attitude doesn’t pause, it evolves. The copy was crafted bold, relatable, and unmistakably ours.
EcoExploratorio
About: Original script: "Living On and Beyond Earth" is a visionary short film for EcoExploratorio Museum directed by Ada Monzón. Blending science and imagination, the piece will be showcased daily at Plaza Las Américas for a full year, offering audiences an inspiring journey through life with local STEM personalities on Earth and beyond.
PREP
About: Original in-depth research & UX for a new business in the Food & Beverage Industry. The result? A recruitment app that ensures you an ideal professional match!
Visit: https://www.prep-app.com/
Vivianie Díaz Arroyo
About: A Puerto Rican model decided to launch a shoe line for beauty pageants after she had a viral “cat walk” when representing Puerto Rico in Thailand. The branding and name was created having in mind thai language word for queen. Rayinie empowers every queen's journey on step at a time!
Visit: https://rayinie.com/
Aba
About: Is so fun and demanding working for the local leaders in laser hair removal world. Also, is led by women company so is super inspiring for me. From daily content for social media (posts, videos and stories), monthly campaigns, billboards, text messaging, blogging, email blasts to traditional media and many more.
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Post-it® Scotch®
About: I love big brands that care about engaging and empathize with the magisterium. 3M is one of them. This campaign named: “La caja de ideas” in which Post-it®, in its variety of products that capture and organize ideas, and Scotch®, in its diversity of tapes and tapes that stick in a clean and reliable way, had the initiative to bring and integrate their products into elementary school classrooms to make the teaching experience more fun and creative.
Polytechinc Univeristy of Puerto Rico
About: Where STEM meets purpose. Founded in 1966, PUPR empowers future engineers and innovators in STEM with cutting-edge programs and a culture of excellence. From shaping campaigns to fine-tuning every message, I team up with the creative department to keep the University’s voice sharp, inspiring, and always connected to its students.